We are
Øuterkind
People are what matter most to us. Whether it’s the customers we reach on behalf of our clients, the talent that joins our team or the client partners who place their confidence in us, it’s all about people.
Our approach
Strategy
All our work begins with business objectives and budget which lead to the formulation of strategy. To us, the strategy is the art of making choices on direction, action and pace. This is the building block of our work and we start with one every time.
Plan
We develop an experience plan based on objectives and strategy. This may be focused on one tactical area, or span live, digital and retail executions. Plans we develop are detailed to start but built to be optimized perpetually throughout execution.
Action
All the planning, creative and strategy don’t mean shit if the execution isn’t flawless, well choreographed and on time. We devote our teams from field staff to agency partners with hands-on roles in day-to-day execution of experiential events through content production.
Results
The central truth in all this effort is the results. We hold ourselves accountable for results from the initial strategy to the post program evaluation. Creativity may be why clients come to Øuterkind, but the results are why they stay.
Rinse
From there we optimize what we can, add learnings from all stakeholders and make immediate changes to improve.
Repeat
Depending on the objectives, we usually go right back at it. Go Time…again. We consider altering our strategy, refining our creative and ideally scaling behind success to generate results that are outsized vs. the initial investment.
One of a kind
People are what matter most to us. Whether it’s the customers we reach on behalf of our clients, the talent that joins our team or the client partners who place their confidence in us, it’s all about good people.
While all agencies have unique approaches and capabilities, we believe success all comes down to a diverse group of talented, curious and motivated people that share a desire to create something new.
Brands
We have been very fortunate to count some of the very best brands in the world as our partners. Many of these companies began working with us in the first months after opening our doors, and they continue to see the benefits of our work today.
Chief Marketer Campaigns of the Year
Top 100 Event Agencies
Ex Awards
